True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

Earned media is exposure gained through third-party attention rather than paid placement or owned publishing. Word-of-mouth, reviews, guest contributions, public relations, and customer experiences can all create visibility that the brand does not directly buy. This makes earned exposure valuable because it often comes from customers, media, or external voices. In HubSpot’s channel framework, earned media supports trust by showing that others are talking about or validating the brand.