True or false? Embedding custom pixel to your website helps retarget people who should already have an affinity for you but for some reason have not converted to liking your page or engaging with your content.

True. Embedding a custom pixel (like a Facebook Pixel or Google Ads remarketing tag) on your website allows you to track visitor behavior. This data enables you to create custom audiences of people who have previously interacted with your site but haven't completed a desired action, such as making a purchase, signing up for a newsletter, or liking a social media page. Retargeting these individuals with specific ads or content increases the likelihood of conversion because they've already demonstrated interest in your brand or offerings, indicating an existing affinity.