True or false? Frequency capping sets limits on how many times the same person can see an ad.
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Correct answer: True.
Why this is the answer
True. Frequency capping is a crucial setting in advertising campaigns that limits the number of times a unique user is exposed to a specific ad within a defined period. This prevents ad fatigue, where users become annoyed or ignore an ad due to excessive exposure, which can negatively impact campaign performance and brand perception. By controlling frequency, advertisers can optimize ad spend and ensure their message reaches a broader audience without over-saturating individual users.
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