True or false? In AEO keyword research, you should start with questions rather than keywords.

True. In AEO (Answer Engine Optimization) keyword research, starting with questions is crucial because answer engines (like Google's featured snippets or AI chatbots) are designed to provide direct answers to user queries. By identifying common questions your target audience asks, you can create content that directly addresses those needs, increasing your chances of being featured as the authoritative answer. Focusing solely on traditional keywords might lead to content that ranks but doesn't directly answer the user's underlying question, making it less effective for AEO.