True or False: IP addresses, email addresses, and website cookies are examples of attribution signals utilized by CAPI to establish a link between conversions and Reddit ad activity.
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Correct answer: True.
Why this is the answer
True. CAPI (Conversions API) leverages various attribution signals to accurately connect offline and online conversions with Reddit ad campaigns. IP addresses, email addresses, and website cookies are indeed key examples of these signals. By matching these identifiers from user actions (like purchases or sign-ups) with data from Reddit ad interactions, CAPI provides a more comprehensive and reliable picture of ad performance, especially in scenarios where traditional cookie-based tracking might be limited. This helps advertisers optimize their campaigns more effectively.
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