True or false? It's a recommended best practice that you use consistent branding elements across your store listing, and app or game's onboarding experience to achieve higher user-retention rates.

True. Consistent branding across your store listing and in-app experience is a recommended best practice because it builds trust and familiarity with users. When the app's onboarding visually and thematically matches what users saw on the store listing, it reinforces their initial positive impression and reduces cognitive dissonance, leading to a smoother user journey and higher retention. Inconsistent branding, conversely, can confuse users or make them question if they downloaded the correct app, potentially leading to early uninstalls.