True or False: It's not necessary to connect social media to your Google Business Profile, as it has little effect on local SEO.

Connecting social media to your Google Business Profile (GBP) is highly beneficial for local SEO. While not a direct ranking factor, social media profiles provide additional signals of legitimacy and activity to Google. They enhance your online presence, offer more avenues for customer engagement, and can drive traffic back to your GBP and website. A robust social media presence linked to your GBP demonstrates a more complete and active business, which can indirectly improve your visibility in local search results. Therefore, the statement that it has little effect on local SEO is false.