True or false? Occasionally sending an email without a CTA is a best practice, as it leads with a more subtle approach rather than seeming overly assertive.

A marketing email should include a clear CTA so recipients know what action to take next. HubSpot email performance analysis relies on clicks and click-through behavior to measure meaningful engagement. Sending without a CTA limits performance insight mostly to opens, which are less reliable because of privacy-related tracking changes. A clear CTA supports both user direction and measurable email optimization.