True or false? Once you adopt AEO metrics, you should stop tracking traditional SEO metrics like organic traffic and keyword ranking, since they no longer reflect how people discover brands.

False. Adopting AEO (Answer Engine Optimization) metrics does not mean abandoning traditional SEO metrics. While AEO focuses on optimizing for direct answers and conversational search, organic traffic and keyword rankings remain crucial indicators of visibility, brand awareness, and overall search performance. Traditional SEO metrics provide foundational data on how users find your content through search engines, which complements the insights gained from AEO. A comprehensive strategy integrates both AEO and traditional SEO metrics to understand the full spectrum of user discovery and engagement.