True or False: People can end up on your service or product pages without starting on your homepage.

This statement is True. Users often arrive at specific service or product pages directly from search engine results, paid advertisements, social media links, or external websites. They might be searching for a particular product or service and land directly on the most relevant page on your site, bypassing the homepage entirely. This highlights the importance of optimizing all key landing pages, not just the homepage, for user experience and conversion. If the statement were False, it would imply that all website navigation must begin from the homepage, which is not how modern web browsing or search engine functionality works.