True or false: Pin descriptions play a major role in search so you should include relevant keywords to help with targeting.

True. Pin descriptions are crucial for discoverability on Pinterest. The platform's search algorithm heavily relies on the text within your Pin descriptions to understand the content and categorize it appropriately. By incorporating relevant keywords, you increase the likelihood of your Pins appearing in search results when users look for those terms. This direct correlation between keywords and search visibility makes Pin descriptions a powerful tool for targeting the right audience and driving engagement. Without well-optimized descriptions, even great visuals might not reach their full potential audience.