True or false? Placement targeting is a less precise way to target users on the GDN.
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Correct answer: False.
Why this is the answer
False. Placement targeting is a highly precise method on the Google Display Network (GDN) because it allows advertisers to manually select specific websites, apps, or YouTube channels where their ads will appear. This gives advertisers direct control over the context of their ads, ensuring they are shown on properties most relevant to their target audience. Other GDN targeting methods, such as topic or audience targeting, cast a wider net and rely on Google's algorithms to determine ad placement, which can be less precise than hand-picking individual placements.
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