True or false: Sponsored Display video reaches audiences through Amazon Audiences.
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Correct answer: True.
Why this is the answer
True. Sponsored Display video campaigns leverage Amazon Audiences to target relevant viewers. Amazon Audiences are pre-built, curated segments based on Amazon shopping and streaming signals, allowing advertisers to reach customers who have demonstrated interest in specific products, categories, or content. This targeting capability helps ensure that video ads are shown to a highly receptive audience, improving campaign effectiveness. Without Amazon Audiences, the targeting capabilities for Sponsored Display video would be significantly limited, making it harder to connect with potential customers.
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