True or false: Streaming TV ads cannot help increase the incremental reach of your media strategy.

Streaming TV ads can significantly increase the incremental reach of a media strategy. Traditional linear TV viewership is declining, especially among younger demographics. By incorporating streaming TV ads, advertisers can reach audiences who are cutting the cord or are light linear TV viewers, thereby adding new, unique viewers to their campaign's overall reach. This is particularly effective when combined with data-driven targeting capabilities available on streaming platforms, allowing advertisers to reach specific audience segments that might be missed by traditional broadcast methods. Therefore, the statement is false.