True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.

Matching content to the buyer’s journey helps each page or asset address the contact’s current level of intent. Early-stage keywords usually support education, while later-stage keywords support comparison or purchase decisions. HubSpot’s SEO tool organizes content around topics and subtopic keywords so content can serve related needs across the journey. Better alignment between intent and content can improve engagement because visitors receive information that fits their next step.