True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

Digital marketing adds many channels and interactions, so people do not move through one fixed sequence before converting. HubSpot defines customer journey analytics as a way to understand how every interaction with a business affects customers and which touchpoints influence progress through stages. HubSpot’s attribution documentation also explains that credit is distributed across interactions along the customer’s journey, including clicks, page views, forms, and emails. That makes the path to conversion more dynamic and less predictable than a traditional linear model. HubSpot Knowledge Base