True or False: The Enhanced Match feature of the Pinterest Tag only tracks data across iOS devices for cross-device measurement.

The Enhanced Match feature of the Pinterest Tag is a cross-device measurement solution that works across all supported devices and browsers, not just iOS. How it works: Enhanced Match uses hashed identifiers (like an email address or phone number) that a user provides to your website (e.g., during a sign-up or checkout). This hashed data is sent to Pinterest to match the website visitor to a Pinterest user account. Cross-Device Impact: Because the match is based on a user identifier (the email) rather than a device-specific cookie or ID, it allows Pinterest to connect actions even if they happen on different platforms. For example, if a user sees an ad on their Android phone but later completes the purchase on their Windows desktop, Enhanced Match can link those two events together. Cookie Independence: This feature is particularly valuable in environments where third-party cookies are blocked or restricted (like Safari or updated versions of Chrome), as it provides a more resilient way to track the full customer journey.