True or False. The Mailchimp term for “click to open rate (CTOR)” is “clicks per unique open.”
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Correct answer: True.
Why this is the answer
True. In Mailchimp's reporting, "clicks per unique open" is indeed the metric used to represent the click-to-open rate (CTOR). This metric calculates the percentage of unique opens that also resulted in a click on at least one link within the email. It's a key indicator of how engaging your email content is to those who actually opened it. False is incorrect because Mailchimp uses this specific terminology in its analytics.
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