True or false? The primary uses of marketing automation are lead nurturing, data hygiene maintenance, and routing support tickets.

HubSpot documents workflows as automation for marketing, sales, and service processes, but its core marketing use cases focus on keeping prospects engaged, assigning leads, creating records, and maintaining record data. Lead nurturing clearly fits marketing automation because HubSpot describes using automation to continue nurturing contacts after they engage with forms or marketing emails. Data maintenance also fits because workflow actions can update records and add or manage information automatically. Routing support tickets, however, belongs to service or pipeline automation rather than the primary marketing automation use case in HubSpot Marketing Software . HubSpot Knowledge Base+1