True or false: We recommend introducing your brand at the end of your video ads.

False. We recommend introducing your brand within the first five seconds of your video ads. Research shows that viewers often decide within the first few seconds whether to continue watching a video. Early brand recognition helps ensure that even if a viewer doesn't watch the entire ad, they still associate the message with your brand. Delaying brand introduction until the end risks losing the opportunity to connect with viewers who drop off early, making your ad less effective. While a strong call to action at the end is important, brand visibility should be established much sooner.