True or false: We recommend you do NOT include audio or voice over in your Streaming TV ads.

This statement is false. Amazon Video Ads strongly recommends including audio and voiceover in Streaming TV ads. While many viewers watch video with the sound off on other platforms, Streaming TV is primarily viewed on televisions, where sound is an integral part of the experience. High-quality audio, including voiceovers, music, and sound effects, enhances engagement, conveys brand messaging effectively, and creates a more immersive and memorable ad experience. Omitting audio would significantly diminish the ad's impact and effectiveness on this platform.