True or false: We recommend you include as many facts about your product as possible in your Sponsored Brands video ads.

False. While it's important to convey key information, Sponsored Brands video ads are short (typically 6-45 seconds). Overloading the video with too many facts can make it feel cluttered, rushed, and difficult for viewers to absorb. The goal is to capture attention quickly and communicate a clear, compelling message, often focusing on one or two main benefits or a strong emotional connection. Detailed product specifications are better suited for product detail pages or longer-form content.