True or false? When browsing online, consumers primarily rely on logical analysis of facts rather than cognitive shortcuts.

Online behavior is often shaped by cognitive biases , not only detailed rational comparison. People use mental shortcuts to process choices quickly when they face many products, messages, or touchpoints. In digital marketing, this affects how visitors respond to social proof, urgency, clarity, and consistency across channels. Understanding these shortcuts helps create a more trustworthy omnichannel strategy that supports decision-making without misleading the audience.