True or False: When doing split testing, you should only test small differences.

False. While testing small differences can be valuable for optimizing existing elements, split testing (A/B testing) can and often should be used to test significant changes. Large differences, such as entirely new landing page layouts, different value propositions, or completely redesigned call-to-action buttons, can lead to more dramatic improvements in conversion rates or other key metrics. Focusing solely on minor tweaks might miss opportunities for substantial gains. The goal is to identify what resonates best with your audience, whether that involves subtle adjustments or major overhauls.