True or false. Within keyword targeting for Sponsored Brands video, there are three keyword match types: exact match, broad match, and phrase match.

This statement is true. Sponsored Brands video campaigns, like other Sponsored Brands ad formats, utilize three keyword match types: exact match, phrase match, and broad match. Exact match targets searches that precisely match your keyword. Phrase match targets searches that include your keyword phrase in the exact order. Broad match offers the widest reach, targeting searches that include your keywords, close variations, or related terms. Understanding and strategically using these match types is crucial for controlling ad visibility and optimizing campaign performance.