True or false. You are running a Sponsored Brands video ad campaign and are strategizing allocation of your budget. With keyword and product targeting, you can choose to customize bid amounts based on marketing goals.

True. Sponsored Brands video ads allow for customized bid amounts based on marketing goals when using keyword and product targeting. This flexibility enables advertisers to optimize their campaigns by setting higher bids for keywords or products that are more critical to their objectives, such as driving sales for a particular product or increasing brand awareness for specific search terms. For example, if a certain keyword has historically led to high conversions, you can set a higher bid for it to increase visibility and capture more impressions. Conversely, you might set lower bids for less critical targets to conserve budget. This granular control over bidding helps maximize the efficiency and effectiveness of your ad spend.