True or false. You are setting up your Sponsored Brands video campaign and want to optimize reach and increased discoverability. You can use both keyword and product targeting to do so.

True. Sponsored Brands video campaigns support both keyword and product targeting. Keyword targeting allows you to reach shoppers actively searching for specific terms related to your product, increasing discoverability among relevant audiences. Product targeting enables you to show your video ads on the detail pages of specific products (your own or competitors'), categories, brands, or other product features, which helps optimize reach by placing your ad directly where shoppers are making purchase decisions. Combining these targeting methods maximizes your campaign's potential to reach a broad yet relevant audience, thereby optimizing reach and increasing discoverability.