True or false. You can use third-party insights to measure the brand reach and lift of your Online Video campaign.

True. Amazon Video Ads campaigns, like many digital advertising platforms, allow for the integration of third-party measurement solutions. These solutions can provide independent verification and deeper insights into campaign performance beyond what Amazon's native reporting offers. Specifically, third-party insights are often used to measure metrics like brand reach (how many unique users saw the ad) and brand lift (the impact of the ad on brand perception, recall, or purchase intent), which are crucial for understanding the effectiveness of online video advertising. This practice helps advertisers gain a comprehensive and unbiased view of their campaign's success.