True or false. You cannot measure the incremental reach of your Streaming TV ad campaign.

False. Advertisers can indeed measure the incremental reach of their Streaming TV ad campaigns. Incremental reach refers to the number of unique viewers exposed to an ad campaign who would not have been reached through other media channels (like linear TV) alone. Amazon Ads provides tools and partnerships that allow advertisers to analyze campaign performance and determine the additional unique audience gained by their Streaming TV ads. This measurement is crucial for understanding the true value and efficiency of a Streaming TV campaign in expanding audience exposure beyond traditional advertising efforts.