True or false. You cannot see the shopping queries entered by customers shopping on Amazon that results in a click of one of your Sponsored Brands video ads.
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Correct answer: False.
Why this is the answer
This statement is false. You can see the shopping queries customers enter that lead to clicks on your Sponsored Brands video ads. Amazon provides search term reports within Seller Central and the Amazon Ads console. These reports detail the exact search terms customers used, allowing you to understand what queries are driving traffic and conversions for your video ads. This data is crucial for optimizing your targeting, refining your keyword strategy, and identifying new opportunities. Not being able to see this information would severely limit your ability to manage and improve your ad campaigns.
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