True or false. You cannot test creative, messaging, or tactics of your Online Video ad campaign.

This statement is false. Amazon Video Ads, like most digital advertising platforms, offers robust tools for A/B testing and optimization. Advertisers can and should test various elements of their campaigns, including different creative assets (e.g., video cuts, thumbnails), messaging (e.g., calls to action, headlines), and targeting tactics (e.g., audience segments, bid strategies). This iterative testing allows advertisers to identify what resonates best with their target audience, leading to improved campaign performance and return on investment. The ability to test and refine is a core advantage of digital advertising over traditional media.