True or False: You have to include your primary phrase in your homepage URL.

False. While including your primary phrase in your homepage URL can be beneficial for SEO, it is not a mandatory requirement. Search engines are sophisticated enough to understand the content and relevance of your homepage even if the exact primary phrase isn't in the URL. Many successful websites have homepages with simple, brand-focused URLs. The key is to have a clear, concise, and user-friendly URL structure overall, and to ensure your primary phrase is well-integrated into your homepage's content, title tag, and meta description.