True or false? You should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales.

False. You should always use Key Performance Indicators (KPIs) and metrics to determine the success of your social media campaigns, regardless of your business goal. While sales are a common goal, social media campaigns can also aim for objectives like increasing brand awareness, driving website traffic, improving customer engagement, or generating leads. Each of these goals has specific KPIs that help measure progress and success. For example, brand awareness might be measured by reach and impressions, while engagement could be tracked through likes, comments, and shares. Without defining and monitoring relevant KPIs, it's impossible to objectively assess whether a campaign achieved its intended purpose.