Tsai works for an online retailer and is interested in using a remarketing audience for a new Google Display campaign. Which type of users would he reach in the campaign?

Remarketing in Google Display is built from your data segments, which use first-party interaction data to reconnect with people who already engaged with the business. In Audience manager, website visitors are a standard segment type for this setup. These users are collected through the Google tag and page-based rules, so eligibility comes from prior site activity rather than from inferred interests or modeled similarity. That makes this a re-engagement audience based on site visits