Tunde is running a Brand Awareness Campaign to reach buyers who are not yet familiar with her brand. Which targeting option should she use for this campaign objective? Select all that apply.

For a Brand Awareness Campaign targeting new buyers, Lookalike Audiences are effective because they find new users who share characteristics with your existing customers, expanding your reach to a relevant, but unfamiliar, audience. Audience Attributes (like job title, industry, or seniority) allow you to define your ideal customer profile and target users who fit those specific demographics and professional traits, ensuring your brand message reaches the right people who are not yet familiar with your brand. Website Retargeting and Lead Gen Retargeting are incorrect because they target users who have already interacted with your brand or expressed interest, making them unsuitable for reaching new buyers for brand awareness.