Tune Streamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?
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Correct answer: One Tap sign-in.
Why this is the answer
One Tap sign-in is correct because it allows users to quickly complete account sign-in and checkout using payment and account information already stored in their Google account. By streamlining the process, TuneStreamer.com can reduce friction on the checkout page, improve user experience, and increase the likelihood of completing subscriptions.
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