Twitter'sAppRe-engagement ads focus on:

Twitter's App Re-engagement ads are specifically designed to target people who have already downloaded and used your app. The primary goal is to encourage these existing users to open the app again, use it more frequently, or complete specific in-app actions, thereby fostering loyalty and increasing engagement. This differs from new user acquisition, which focuses on attracting first-time users. While video can be a component of these ads, the core focus isn't solely on driving awareness through video. Sending promotional messages via DMs is a separate communication strategy, not the function of App Re-engagement ads. "Video Ads Specialist" is a role, not an ad focus.