Under which attribution model would all associated advertising partners be credited equally?
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Correct answer: Multi-touch.
Why this is the answer
Multi-touch attribution models distribute credit across all touchpoints a user interacts with before converting. This means all associated advertising partners involved in the customer journey would receive some credit, often equally or proportionally based on the model's specific logic (e.g., linear, time decay). Position-based attribution assigns more credit to the first and last interactions, with less to middle interactions. Last touch attribution gives 100% of the credit to the final interaction before conversion. First touch attribution gives 100% of the credit to the initial interaction. These models do not credit all associated partners equally.
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