Using a Video action action campaign,a winery hopes to attract customers to its website for an annual holiday sale.Which creative best practice should they employ to encourage customer interaction?
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Correct answer: They should have a clear call-to-action,suchas"Learnmore.".
Why this is the answer
**They should have a clear call-to-action,suchas"Learnmore."**:Aclearcall-to-action(CTA)provides direction for viewers and tells them exactly what you want them to do next.In the case of the winery,if they want to attract customers to their website for a sale,they should use a strong and relevant CTA like"ShopNow,""Visit Our Sale,"or"LearnMore."Thiswill guide viewers to click through to the website,increasing the chances of conversions.Making the CTA visible and persuasive encourages viewers to take the desired action after watching the video.
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