Using a Video action campaign,a retailer is setting up conversion tracking to measure the campaign results.Although the important user interactions that create conversions are already being captured,the retailer isn't sure what other tracking events they might obtain.How can they further optimize their campaign?

**They can use 10 to 15 of the highest converting keywords from your Search campaign:**Usinghigh-converting keywords from Search campaigns can provide insight into what potential customers are actively looking for.By targeting these specific keywords in their Video action campaign,the retailer can better tailor their content and messaging to attract and engage with users who have demonstrated interest in those specific terms,thus optimizing their campaign for more relevant conversions.