Using the audience builder in Amazon DSP, you are able to create custom audiences based on which of the following? Select All Correct Responses

The Amazon DSP audience builder allows advertisers to create custom audiences using various signals. "Searches" are a key signal, capturing user intent based on what they've looked for on Amazon. "Brand views" track users who have viewed specific brand pages or products, indicating interest. "Product purchases" identify users who have bought certain products, which is valuable for retargeting or cross-selling. These options leverage Amazon's extensive first-party data to build highly relevant audience segments for targeted advertising campaigns.