Using the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?

Dae Woon's audience is "considering his brand but has not yet demonstrated purchase intent." This indicates they are in the consideration phase of the customer journey. At this stage, shoppers are evaluating options and need more information to move closer to a purchase. Educating them on product details and how-tos directly addresses this need, helping them understand the value and functionality of the product, thereby building confidence and intent. Encouraging repeat purchases is for existing customers, not those still considering. Building brand recognition is typically a strategy for the awareness stage, before shoppers are actively considering a brand.