Using the Benchmarks report, Bola’s Baked Goods notices that their bounce rate is extremely high compared to their peers. Of the choices below, what is the best action they can take to try and lower their bounce rate?
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Correct answer: Check to make sure that double opt-in is enabled.
Why this is the answer
A high bounce rate usually indicates "list hygiene" issues—meaning you are trying to send emails to addresses that don't exist, are mistyped, or are no longer active. Enabling double opt-in is the most effective way to prevent these "bad" addresses from entering your system in the first place.
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