Using the following report,which audience segment might the campaign manager choose to add to their targeting approach?

The campaign manager should choose LS-SportsFans because this audience segment has the highest "New to Brand %" (85%) and a strong "Purchase Rate %" (1.2%). This indicates that Sports Fans are very likely to be new customers and are also converting at a good rate, making them an effective segment for growth. LS-Drama Movie Interest has a lower "New to Brand %" (60%) and a significantly lower "Purchase Rate %" (0.5%), suggesting less potential for new customer acquisition and overall conversions compared to Sports Fans. LS-Music,Movies,TVFans also shows a lower "New to Brand %" (70%) and a lower "Purchase Rate %" (0.8%), making it less impactful than Sports Fans for driving new brand engagement and purchases.