Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward? Select the 2 correct answers, then submit.

Performance data should guide both channel choice and timing, so the strongest next step is to put more effort into the channels already producing better results and use the time window linked with stronger social response. Google Analytics uses the Traffic acquisition report to show where sessions come from, which makes it easier to compare the impact of social media and email activity. Key events and campaign data help identify which channels and posting times contribute more effectively to valuable actions such as downloads. When one social platform shows stronger response during a specific period and email is contributing less, shifting effort toward the better-performing social channels is the most effective optimisation