Using various attribution models in the Model Comparison Tool,a campaign manager notices something that makes her increase her investment in Google Display ads.What might she have seen?
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Correct answer: A certain channel received a small share of her investment and drove a proportionally low conversion volume..
Why this is the answer
The campaign manager might have noticed that a certain channel(inthiscase,Google Display ads)receiveda small share of her investment but drove a proportionally low conversion volume in the Model Comparison Tool.This indicates that there is potential for increasing investment in Google Display ads as it appears to be under-allocated relative to its contribution to conversions.
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