Veronica is the marketing manager at a luxury sports car company and has set up a Display campaign for the company's most expensive and luxurious product line. She's now contemplating whether they need to alter their view-through conversion window. Should Veronica change their view-through conversion window, and why?

A longer view-through conversion window is appropriate when the product has a long consideration period before purchase. Google Ads defines this window as the period after an ad impression during which a view-through conversion can still be recorded. The default window is 1 day unless it is changed, so high-ticket products with slower decisions can fall outside that default measurement period. Extending the window helps capture more delayed post-impression conversions and gives a more accurate picture of Display influence