Vicky manages the Google Ads account for the business, Relics Comics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can Relics Comics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

Conversions and revenue increase. is correct because improving the mobile conversion rate (mCvR) means a higher percentage of mobile ad clicks are turning into completed desired actions, such as purchases or sign-ups. If all other factors like traffic and click volume remain the same, a higher conversion rate will naturally lead to more total conversions, and since RelicsComics sells products, this increase in conversions will also result in higher overall revenue from the same amount of mobile traffic.