Victor is running a Conversion campaign. Which targeting options are recommended to reach his objective? Select all that apply.
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Correct answer: Lookalike Audiences, Website Retargeting, Uploaded List.
Why this is the answer
For a Conversion campaign, the goal is to drive specific actions, making highly relevant and engaged audiences crucial. Lookalike Audiences are effective because they find new users who share characteristics with your existing high-value customers, increasing the likelihood of conversion. Website Retargeting targets users who have already shown interest by visiting your site, making them more prone to converting. Uploaded Lists (e.g., customer lists) allow you to directly target known leads or customers, which is highly effective for driving conversions like repeat purchases or sign-ups. Interest Targeting is generally broader and less precise for conversion-focused campaigns, as it targets users based on general interests rather than demonstrated intent or existing relationship with your brand.
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