Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

High detail page views (DPV) indicate that shoppers are aware of the product and are actively considering it, as they are visiting the product's dedicated page to learn more. However, low purchase rates following these high DPVs suggest that shoppers are not converting from this consideration phase into actual buyers. They are engaging with the product information but are ultimately deciding not to purchase. The other options are incorrect because: "Shoppers are not moving from the purchase to advocacy stage" and "Shoppers are not moving from the advocacy to loyalty stage" relate to post-purchase behavior, which isn't directly addressed by high DPV and low purchase rates. "Shoppers are not moving from the awareness to consideration stage" would be indicated by low DPVs, meaning shoppers aren't even visiting the product pages to consider the item.